Terms of Use

Agreement

These terms are between you and AMF Limited, trading as Unoptimize. They govern the SELL FIRST iPhone app, Unoptimize website, free diagnostic, software workspace, course, written materials, templates, calculators, evidence tools, and related digital products. By using or purchasing the service, you agree to these terms. If you act for an organization, you represent that you have authority to bind it. Apple’s Licensed Application End User License Agreement also applies to the iPhone app. A signed order form controls if it expressly conflicts with these terms.

The product

SELL FIRST is an asynchronous App Store marketing and decision-support system. It helps a technical builder document a buyer and offer, select a demand route, make a funnel legible, record competing explanations, design experiments, calculate user-supplied contribution economics, and produce a next-action memo.

Unless a separate written offer says otherwise, the product does not include events, coaching, consulting, managed advertising, an agency service, app development performed for you, or individual review.

No outcome promise

Unoptimize does not guarantee App Store acceptance, featuring, downloads, users, sales, revenue, profitability, retention, advertising performance, or any other business result. App markets, platform rules, customer behavior, execution, price, product quality, timing, and cost differ materially. Case studies are historical implementation records and are not promises of a purchaser’s likely result.

AI output, diagnostic routes, hypotheses, benchmarks, and calculations may be incomplete, inaccurate, inconclusive, or unsuitable for a particular app. Benchmarks are contextual priors, not universal pass/fail thresholds. You remain responsible for your product, marketing claims, experiments, spending, Apple compliance, and business decisions.

Accounts and permitted use

The free iPhone diagnostic requires no account. After Apple verifies a Full Access purchase, SELL FIRST automatically creates a purchase-linked private workspace. Keep your device and Apple Account secure and notify us if SELL FIRST access may have been compromised. One purchase provides the purchaser a limited, personal, non-transferable right to use Full Access on devices and through restoration permitted by Apple.

You may not resell access; publish paid course materials; transfer a purchase or workspace; scrape or reproduce the library at scale; bypass access controls; probe or disrupt the service; introduce malicious code; or use the product to violate law, platform rules, or another person’s rights.

Your information and evidence

You retain ownership of information and original materials you submit. You grant Unoptimize the limited right to host, transmit, process, reproduce, and format them as needed to provide and secure the service. You represent that you have the rights and authority needed to submit them.

Nothing is made a public case study or testimonial without separate, explicit permission covering the exact exhibit and wording. Do not submit secrets, payment-card details, regulated data, customer recordings, or unnecessary personal information.

App Store price and access

The SELL FIRST iPhone app is free to download and its diagnostic is free to use. Complete workspace and course access requires the non-consumable “SELL FIRST Full Access” in-app purchase. The intended United States price is US $999; the App Store displays the current price, applicable currency, and taxes for your storefront before you confirm. There is no subscription or recurring charge.

Apple processes the transaction. SELL FIRST does not receive your card number, bank details, or payment method. A failed, reversed, refunded, or revoked transaction may end Full Access as permitted by law. Restore Purchases can recheck an active purchase associated with the applicable Apple Account.

Refunds and account deletion

Apple controls billing, cancellation, and refund decisions for purchases made through the App Store. Unoptimize cannot directly return an App Store payment. You may request a refund from Apple through reportaproblem.apple.com, subject to Apple’s terms and applicable law. Any guarantee offered at a separate direct checkout applies only to that direct transaction unless its terms expressly say otherwise.

Deleting your SELL FIRST account permanently removes the active workspace and project data but does not request a refund or erase Apple’s purchase record. Restoring an eligible purchase after deletion may create a new workspace containing only a visibly labeled synthetic starter example; deleted project data does not return. Nothing in these terms limits non-waivable statutory cancellation or consumer rights.

Intellectual property

Unoptimize and its licensors own the product, interface, software, methodology, branding, course, templates, and underlying materials. Subject to payment and these terms, you receive a limited, non-exclusive, non-transferable license to use the product and adapt generated project artifacts for your own app or internal business. No rights are granted by implication.

Third-party services and platform rules

Apple, model providers, hosting services, and other third parties operate under their own terms, pricing, availability, and rules. Unoptimize is not affiliated with or endorsed by Apple, Anthropic, OpenAI, DeepSeek, or those providers unless expressly stated. Apple provides App Store payment, transaction restoration, and refund administration for the iPhone app. Third-party services can change or become unavailable. You are responsible for reviewing current official requirements before acting.

Disclaimers and liability

To the maximum extent permitted by law, the service is offered “as is” and “as available.” Unoptimize disclaims implied warranties of merchantability, fitness for a particular purpose, non-infringement, and any warranty that output will be accurate, complete, uninterrupted, or produce a particular result.

To the maximum extent permitted by law, Unoptimize will not be liable for indirect, incidental, special, exemplary, punitive, or consequential damages, or for lost profits, revenue, data, opportunity, goodwill, advertising spend, or developer-account action. Aggregate liability arising under these terms will not exceed the amount paid for the product giving rise to the claim during the preceding twelve months. Applicable law may provide rights that cannot be excluded.

Changes, suspension, and general terms

We may update the service and these terms, correct errors, remove unsafe or obsolete material, and suspend access when reasonably necessary for security, legal compliance, a refunded or revoked transaction, or material breach. Material changes affecting an existing purchase will be communicated appropriately.

You may not assign these terms without consent except as part of a permitted corporate transaction. If a provision is unenforceable, the remainder remains effective. Failure to enforce a provision is not a waiver. Questions may be sent to private@unoptimize.com, and product help is available on the SELL FIRST support page.